Google Analytics is the all-in-one free tool for website traffic analytics. Today’s post explores Audience (who your visitors are), Acquisition (where they come from), and Behavior (what they do on your site).
Google Analytics is the absolute must-have view into your website traffic. Location, device, behavior, referring site or advertisement, events, and e-commerce conversions: GA is your all-in-one (and free!) tool for traffic analytics.
DFEOJM let’s you see if a website is down for everyone in the world or just for you.
ViewDNS is the omnibus DNS tool for everything and everyone! Reverse IP, Reverse Whois, IP History, a full DNS report, Reverse MX, Reverse NS, IP Locator, whois, DNS propagation check, port scanner, and more!
MX Toolbox lets you examine your domain’s MX, SPF, DKIM, and DMARC records in your DNS settings.
WhatsMyChainCert.com can be used to test both your certificate and its intermediary certificates. Since these can expire at different times and some browsers cache the intermediary certs, this tool can help you identify problems when configuring your web server.
BuiltWith is a tool for programmers and marketing engineers to determine what technology other people’s websites are built using.
Google Trends lets you examine where (geographically) searches for specific keywords come from, how they change over time, related keywords, and does comparative keyword analysis too.
Facebook Audience Insight are available inside of the business manager in Facebook and let you explore all of the audiences you can market to on Facebook— that is, the entire world of Facebook users.
If you have a Facebook Page, it comes with a powerful toolkit to show you analytics about your views, engagements, videos, and a lot more.