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July is marketing & optimization month. Every day this month I will introduce a new tool for marketing or web optimization. To kick things off I'm starting with the most valuable of them all: The ultimate benchmarking tool for site speed optimization. You simply enter...

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Slightest Effective Difference in UX Design

User animation teacher and prophet Edward Tufte is known for saying that when the UX designer wants to call attention to something on the interface, the smallest effective difference — that is, the smallest possible change — that the user will see is the only...

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A Vision of the Future

In the future, intelligent apps will integrate seamlessly with our lives. Software will do all kinds of things and we'll take it for granted: the interface scrolls smoothly, objects fade and pulse as you move between elements or steps, a series of quick-access buttons let...

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