Google Analytics is the all-in-one free tool for website traffic analytics. Today’s post explores Audience (who your visitors are), Acquisition (where they come from), and Behavior (what they do on your site).
Google Analytics is the absolute must-have view into your website traffic. Location, device, behavior, referring site or advertisement, events, and e-commerce conversions: GA is your all-in-one (and free!) tool for traffic analytics.
Alexa ranks all of the world’s websites by country or category. Use Alexa to gather competitive intelligence, including the percentage of your competitor’s traffic from search engines, social media, referral from other sites, or direct. Use Alexa to examine traffic by geographic region (country) and where else on the web visitors go.