Another tool for Social Media & Trend Analysis: Mention.
Moreso than other’s I’ve explored in this series, Mention’s selling point is that it proactive monitors your interests (by specific topic, celebrity, a political issue, cause, etc).
Its first few steps require a bit of up-front knowledge about what you’re looking for, as it asks you this right away:
In the Feed view, we can see a mailbox-like view of all the places where this topic is picked up across the internet.
We add a filter by source and language
Specifically for a brand, we can tell mention our social media pages and profiles. Mention will create a feed showing any time someone mentions these social media accounts in their own timeline.
A “last 7 days” view gives us a trend over time view of how this topic changes.
All-in-all, Mention seems like a slick tool for a specific brand to use but leaves some features to be desired for competative research.
Google Analytics is the all-in-one free tool for website traffic analytics. Today’s post explores Audience (who your visitors are), Acquisition (where they come from), and Behavior (what they do on your site).
Google Analytics is the absolute must-have view into your website traffic. Location, device, behavior, referring site or advertisement, events, and e-commerce conversions: GA is your all-in-one (and free!) tool for traffic analytics.
ViewDNS is the omnibus DNS tool for everything and everyone! Reverse IP, Reverse Whois, IP History, a full DNS report, Reverse MX, Reverse NS, IP Locator, whois, DNS propagation check, port scanner, and more!
WhatsMyChainCert.com can be used to test both your certificate and its intermediary certificates. Since these can expire at different times and some browsers cache the intermediary certs, this tool can help you identify problems when configuring your web server.