SimiliarWeb is another tool for site analysis. Like Alexa, it shows you rankings of web traffic. SimilarWeb also has powerful tools to let you compare web traffic between websites.
Also, going farther than Alexa, it shows you traffic numbers too.
You start by making an “arena”
Here I will compare wsj.com to other similiar news websites.
SimiliarWeb is a pricey tool with its cheapest plan at $199/month.